Wienerschnitzel Announced as Official Hot Dog of Joe Gibbs Racing Motocross Team
IRVINE, California – Wienerschnitzel, the world’s largest hot dog chain, has announced its partnership with Joe Gibbs Racing, a North Carolina-based professional supercross and motocross team (JGRMX), as a sponsor and the official hot dog. The sponsorship agreement was spearheaded by J.R. Galardi, 25, son of Wienerschnitzel late founder, John Galardi, and CEO, Cindy Galardi Culpepper. The partnership is one of the first activations of Wienerschnitzel’s newly developed Visionary Department, which will focus 100 percent on capturing tomorrow’s consumer.
“We are expanding and want to introduce our brand to a younger audience. Supercross and motocross is a perfect match for our strategic plans,” said Wienerschntizel Chief Visionary Officer, J.R. Galardi. “This partnership is a great way to kick off big things to come for Wienerschnitzel.”
As the first quick service restaurant brand to ever partner with the Toyota/Yamaha/JGRMX team, Wienerschnitzel logos will be placed on bikes of pro-racers, Justin Barcia, #51 and Weston Peick, #40. The company-branded bikes will debut at the 2014 Monster Energy Cup Saturday, Oct. 18 at Sam Boyd Stadium in Las Vegas, Nev.
“When we first began talking with J.R. everyone was telling me how great their food was, as most of the team had previously lived and worked on the west coast,” said JGRMX president and founder, Coy Gibbs. “We have enjoyed getting to know J.R. and Wienerschnitzel
President, Dennis Tase, and we look forward to a fun and rewarding relationship with the brand.”
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 350 stores in 10 states and Guam. It is part of Galardi Group, Inc., which is also the parent company of The Hamburger Stand, Tastee Freez LLC and Two Madres Mexican Kitchen.
About Joe Gibbs Racing Motocross
Son of Joe Gibbs, of Joe Gibbs Racing (JGR) www.joegibbsracing.com, Coy Gibbs founded the motocross division, JGRMX, www.jgrmx.com, with the first team racing at the 2008 Supercross Series. Based in Huntersville, N.C., the Toyota/Yamaha/JGRMX Team currently includes pro- racers with extensive backgrounds in the sport including two time 250SX East champion, the 2012 Monster Energy Cup champion, Justin Barcia, and racer, Weston Peick. The team is scheduled to participate at the 2015 Monster Energy AMA Supercross Championship and 2015 Lucas Oil AMA Pro Motocross Championship.